Strategic Finance & Business Advisory

Finance Director expertise for growing UK businesses.

Helping owners and management teams improve profitability, strengthen cash flow and make better-informed decisions — without the cost of a full-time Finance Director.

13-week cash forecast Actual Forecast
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Manish Waghwala, founder of Money Wise Services
Manish Waghwala MBA · Founder & Finance Director
  • Fractional Finance Director
  • Financial Strategy
  • Management Accounting
  • Cash Flow
  • Business Performance

More than numbers

Your accounts tell you what happened. I help you understand why — and what to do next.

Money Wise Services provides practical, commercially focused finance leadership to businesses that need senior expertise but not necessarily a full-time appointment. I work alongside your existing accountant, bookkeeper and finance team — adding the insight, challenge and planning that turn financial information into better commercial decisions.

18+
Years in finance & commercial leadership
7
Years as a Finance Director
11
Years in financial services & money transfer
2016
Money Wise Services Ltd established
  • MBA — Finance Management
  • Advanced Diploma — Management Accounting

How I can help

Senior finance support, shaped around your business.

02

Financial Planning & Forecasting

Plan with confidence, not guesswork.

Budgets, rolling forecasts, scenario modelling and business plans that stand up to scrutiny.

03

Management Accounting & Reporting

Turn monthly figures into practical decisions.

Management accounts, KPI dashboards and profitability reporting your team will actually use.

04

Cash Flow & Working Capital

See your future cash position — and control it.

13-week cash forecasts, debtor and creditor management, and working-capital optimisation.

05

Profitability & Performance

Know exactly where you make — and lose — money.

Margin, pricing, cost, product and customer profitability analysis that leads to action.

06

Finance Function & Controls

A finance function that keeps pace with growth.

Stronger processes, controls, reporting systems and finance-team structure.

Where I fit

I don't replace your accountant. I work alongside them.

  1. Your accountant

    Records, compliance and statutory reporting.

    “Are the numbers right?”
  2. Management accounts

    Monthly information on how the business performed.

    “What happened?”
  3. MoneyWise

    Senior financial leadership, commercial insight and decision support.

    “What should we do next?”

Experience

Finance leadership built in‑house and across client engagements.

For more than 18 years I've worked in finance and commercial leadership — in-house at Finance Director level, and independently as a consultant and adviser. Since 2016, Money Wise Services has let me work with a range of businesses, see how each one manages margin, cash and growth, and bring what works in one sector to another.

  • Consultant & adviserIndependent engagements with owner-managed and growing businesses on reporting, forecasting, cash flow and profitability.
  • Finance Director · 7 yearsLeading finance in-house: board reporting, budgeting, forecasting and finance-team oversight.
  • Financial services & money transfer · 11 yearsControls, reporting and performance management in a regulated, high-volume environment.

Sector experience also includes specialist food and hospitality supply, where margins, purchasing and service levels leave little room for error.

Who I help

UK SMEs, owner-managed businesses and companies ready to grow.

My deepest experience is in hospitality and food supply and in financial services. The core questions — margin, cash, reporting and control — are common to almost every business, so I also support SMEs in other sectors.

Strongest experience

Hospitality, Food & Specialist Supply

Gross margin, product costing, purchasing, waste and customer profitability.

Financial Services & Regulated Businesses

Controls, management reporting and performance monitoring where accuracy is non-negotiable.

Businesses I also serve

Construction & Manufacturing

Project and contract margins, stock, production costs and cash flow.

Professional Services & Growing SMEs

Pricing, debtors, director reporting and the systems needed to scale.

  • Healthcare
  • Wholesale & Distribution
  • Technology
  • Start-ups & Scale-ups

For business owners

You know your business — but not always the time or specialist expertise to analyse every part of its performance.

For growing businesses

As you grow, reporting, forecasting and controls matter more. Get them right before they hold you back.

For companies without a senior finance lead

Finance Director-level support without the commitment of a permanent senior hire.

My approach

Practical, structured, and built to be implemented.

  1. 01

    Understand

    Your business, goals, people and the decisions in front of you.

  2. 02

    Analyse

    Margins, costs, cash and reporting — what the numbers are really saying.

  3. 03

    Plan

    Clear priorities, forecasts and a practical plan agreed with management.

  4. 04

    Implement

    Hands-on delivery alongside your team — not just recommendations.

  5. 05

    Monitor

    KPIs and regular review so progress is visible and sustained.

Case studies

Real challenges, confidentially told.

Specialist premium supplier

Challenge
Demanding, high-expectation customers, with limited visibility of margin by customer and product.
Approach
Rebuilt management reporting, introduced customer and product profitability analysis and rolling cash forecasts.
Outcome
Clearer margin visibility and stronger, faster commercial decisions by management.

Money transfer business

Challenge
Financial management in a regulated, high-volume, control-sensitive environment.
Approach
Structured financial reporting, management accounting, controls and performance monitoring.
Outcome
More robust financial control and reliable information for senior management.

Ways to work together

Flexible engagements, from a single project to ongoing leadership.

Finance Health Check

from £750

One-off · + VAT

A focused review of profitability, cash flow, working capital, reporting and processes — with written recommendations.

Finance Advisory

from £1,250

per month · + VAT

A monthly review and a senior adviser to call on, for businesses that don't need a weekly FD.

Most popular

Fractional Finance Director

from £2,500

per month · scheduled time each month · + VAT

Management accounts, board packs, forecasting, KPIs, finance-team oversight and strategy.

Strategic Finance Director

from £4,500

per month · greater time commitment · + VAT

For rapid growth, investment, acquisition, restructuring or significant operational change.

Specialist projects — cash-flow reviews, financial models, reporting redesign, business plans — are quoted individually after an initial conversation.

Our scope

Clear about what we do — and what we don't.

Within our scope

Money Wise Services Ltd provides business financial management and advisory to businesses, limited to the services on this website:

  • Fractional Finance Director support
  • Financial planning and forecasting
  • Management accounting and reporting
  • Cash flow and working capital
  • Profitability and performance
  • Finance function and controls

Outside our scope

We do not provide:

  • Personal financial advice, investment recommendations or investment management
  • Advice on, or arranging, mortgages, insurance, consumer credit or other regulated financial products
  • Audit, statutory accounts, tax, legal or insolvency advice

The work we undertake is agreed with you in advance and set out in our engagement terms. Our role is to support your business's planning and decision-making; you remain responsible for business decisions. Where a matter falls outside our scope, we may suggest you speak with an appropriately qualified or authorised professional.

Let's talk

Book a confidential finance consultation.

Whether you need ongoing Finance Director support or help with a specific challenge, start with a 30-minute introductory conversation — no obligation.

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