Strategic Finance & Business Advisory

Finance Director expertise for growing UK businesses.

Helping owners and management teams improve profitability, strengthen cash flow and make better-informed decisions — without the cost of a full-time Finance Director.

13-week cash forecast Actual Forecast
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Your professional portrait
[Your Name] MBA · Finance Director
  • Fractional Finance Director
  • Financial Strategy
  • Management Accounting
  • Cash Flow
  • Business Performance

More than numbers

Your accounts tell you what happened. I help you understand why — and what to do next.

Money Wise Services provides practical, commercially focused finance leadership to businesses that need senior expertise but not necessarily a full-time appointment. I work alongside your existing accountant, bookkeeper and finance team — adding the insight, challenge and planning that turn financial information into better commercial decisions.

18+
Years in finance & commercial leadership
7
Years as a Finance Director
11
Years in financial services & money transfer
2016
Money Wise Services Ltd established
  • MBA — Finance Management
  • Advanced Diploma — Management Accounting

How I can help

Senior finance support, shaped around your business.

02

Financial Planning & Forecasting

Plan with confidence, not guesswork.

Budgets, rolling forecasts, scenario modelling and business plans that stand up to scrutiny.

03

Management Accounting & Reporting

Turn monthly figures into practical decisions.

Management accounts, KPI dashboards and profitability reporting your team will actually use.

04

Cash Flow & Working Capital

See your future cash position — and control it.

13-week cash forecasts, debtor and creditor management, and working-capital optimisation.

05

Profitability & Performance

Know exactly where you make — and lose — money.

Margin, pricing, cost, product and customer profitability analysis that leads to action.

06

Finance Function & Controls

A finance function that keeps pace with growth.

Stronger processes, controls, reporting systems and finance-team structure.

Where I fit

I don't replace your accountant. I work alongside them.

  1. Your accountant

    Records, compliance and statutory reporting.

    “Are the numbers right?”
  2. Management accounts

    Monthly information on how the business performed.

    “What happened?”
  3. MoneyWise

    Senior financial leadership, commercial insight and decision support.

    “What should we do next?”

Experience

Finance leadership built in demanding commercial environments.

I currently work in finance at a specialist premium food supplier serving some of London's leading hotels, Michelin-starred restaurants, luxury retailers and the UK's major football, cricket and tennis venues — a niche where margins, purchasing, cash flow and service levels are all unforgiving. Before that, I spent 11 years in money transfer and financial services, where controls, accuracy and reporting are non-negotiable.

  • Premium hospitality & food supplyMargin, costing, purchasing and customer profitability
  • Major UK sporting venuesHigh-volume, event-driven demand and working capital
  • Financial services & money transferControls, reporting and performance management

Who I help

UK SMEs, owner-managed businesses and companies ready to grow.

Hospitality, Food & Specialist Supply

Gross margin, product costing, purchasing, waste and customer profitability — from direct, current experience.

Construction & Manufacturing

Project and contract margins, WIP, stock, production costs, cash flow and cost control.

Professional Services & Growing SMEs

Pricing, utilisation, debtors, director reporting and the systems needed to scale.

Also working with

  • Healthcare
  • Financial Services
  • Wholesale & Distribution
  • Technology
  • Start-ups & Scale-ups

For business owners

You know your business — but not always the time or specialist expertise to analyse every part of its performance.

For growing businesses

As you grow, reporting, forecasting and controls matter more. Get them right before they hold you back.

For companies without a senior finance lead

Finance Director-level support without the commitment of a permanent senior hire.

My approach

Practical, structured, and built to be implemented.

  1. 01

    Understand

    Your business, goals, people and the decisions in front of you.

  2. 02

    Analyse

    Margins, costs, cash and reporting — what the numbers are really saying.

  3. 03

    Plan

    Clear priorities, forecasts and a practical plan agreed with management.

  4. 04

    Implement

    Hands-on delivery alongside your team — not just recommendations.

  5. 05

    Monitor

    KPIs and regular review so progress is visible and sustained.

Case studies

Real challenges, confidentially told.

Specialist food & hospitality supplier

Challenge
Demanding premium hospitality and sporting customers, with limited visibility of margin by customer and product.
Approach
Rebuilt management reporting, introduced customer and product profitability analysis and rolling cash forecasts.
Outcome
Clearer margin visibility and stronger, faster commercial decisions by management.

Money transfer business

Challenge
Financial management in a regulated, high-volume, control-sensitive environment.
Approach
Structured financial reporting, management accounting, controls and performance monitoring.
Outcome
More robust financial control and reliable information for senior management.

Ways to work together

Flexible engagements, from a single project to ongoing leadership.

Finance Health Check

from £750

One-off · + VAT

A focused review of profitability, cash flow, working capital, reporting and processes — with written recommendations.

Finance Advisory

from £1,250

per month · + VAT

A monthly review and a senior adviser to call on, for businesses that don't need a weekly FD.

Most popular

Fractional Finance Director

from £2,500

per month · around 1 day/week · + VAT

Management accounts, board packs, forecasting, KPIs, finance-team oversight and strategy.

Strategic Finance Director

from £4,500

per month · 1.5–2 days/week · + VAT

For rapid growth, investment, acquisition, restructuring or significant operational change.

Specialist projects — cash-flow reviews, financial models, reporting redesign, business plans — are quoted individually after an initial conversation.

Let's talk

Book a confidential finance consultation.

Whether you need ongoing Finance Director support or help with a specific challenge, start with a 30-minute introductory conversation — no obligation.

Your details are kept confidential and used only to respond to your enquiry.